Today, i found out that about 70 percent of today’s public relations are women, and this has created a considerable gender imbalance in many departments and public relations firms.
Personally, I think that women in PR have more discipline where they can work and show self-confidence, assertiveness, a risk-taking attitude, and an accountability necessary for business success. Also PR departments and agencies seem preferred to employ female employees rather than males.
'We need people who can juggle tasks, keep calm and influence people - and women are good at that,' says Jo Marino, who heads up Waterstones' in-house PR team along with two female colleagues.
Gillian Rankin, a business psychologist at ML Consulting points out in PR Week, 'Women are recognised at being better at relationship building, which is crucial for dealing both with clients and the media…Also they have empathy with people and are more interested in interactive dialogue - listening as well as speaking.'
Gillian Rankin, a business psychologist at ML Consulting points out in PR Week, 'Women are recognised at being better at relationship building, which is crucial for dealing both with clients and the media…Also they have empathy with people and are more interested in interactive dialogue - listening as well as speaking.'
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